Stories celebrate our culture, and stories are a testament to the lives we have led. Stories also make messages pass easier. Remember that great teacher that used to tell stories about what he was teaching and how those stories made you remember better what you learned as compared with that boring teacher that just ‘teached’ and whose name you have probably forgotten? Finally we are social animals with language as the ultimate way of communicating, expressing emotions, perceiving the world around us and ourselves and even simply being.
What do people who've actually purchased and used your product or service think about it?
Answering that question is one of the most fundamental tasks your website needs to accomplish--and it's as simple to do as it is important. By using testimonials (reviews and comments from your satisfied customers) in text, audio or video format on your website, you not only answer the question, you also transform your sales pitch into a credible, unbiased recommendation for your product.
Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way.
Enter content marketing.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.